Introduction: Telemedicine played a significant role in cross-infection reduction, time savings, and medical treatment satisfaction during the COVID-19 period. However, the factors promoting the continued development of telemedicine after the pandemic have not been studied. The goal of this research is to find out what elements influence the Chinese public’s decision to keep using telemedicine after the pandemic. Methods: From March to May 2022, study data was collected via an online questionnaire survey. The characteristics that affect the intention to continue utilizing telemedicine were studied using the partial least squares (PLS) approach. Results: PLS results showed that attitude towards telemedicine had a direct and significant effect on continuance intention (P = 0.000). Perceived usefulness and satisfaction had direct and significant impact on telemedicine attitude (P = 0.000). Perceived usefulness and perceived ease of use positively affected satisfaction (P = 0.016 and P = 0.002). Self-efficacy had a significant effect on perceived ease of use (P = 0.000) but had no significant effect on perceived usefulness (P > 0.5). In addition, social influence had a positive impact on perceived usefulness and perceived ease of use (P = 0.000 and P = 0.013). Satisfaction was negatively affected by perceived risk (P = 0.031). Discussion: Social influence, perceived usefulness, perceived ease of use, satisfaction, and attitude all impacted people’s intention to continue using telemedicine. This study helped promote the popularity of telemedicine for policymakers and healthcare providers in the future.
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